BETTER MONEY HABITS
CMYK | Bank of America
As one of the largest financial institutions in the world, Bank of America (BofA) has an incredibly diverse clientele and range of services they provide; one of those services is to create educational and financial literacy content to help a new generation of investors.
Better Money Habits is an explainer video created to help better support and visualize these concepts.
In August of 2022 I worked with the team at CMYK on the initial concept and designs for the pitch phase of this project, we started by exploring a more playful collage inspired direction and eventually landed on a more rounded clean direction that tapped into BofA's established branding and their in-house icon library.
Collage direction
Data Treatments
